(06/13/05) Search Advertising by Head of Sales Strategy from Google

A Technology Council Event
www.techcouncil.org

"How to Attract, Convert, and Retain Customers with Search Advertising"

Featuring Patrick Keane
Head of Sales Strategy
Google
Monday, June 13th, 2005
Pennsylvania Convention Center
Room 111B
At the Marketing Expo
12:30 p.m.- 1:30 p.m.

Admission to this session is courtesy of the Eastern Technology Council

We all know that online search has dramatically changed how businesses can connect with prospects and customers. But what are the best ways for businesses to take advantage of this sea change? What dynamics are driving this transformation? Patrick Keane, Google's Head of Sales Strategy, will provide attendees with best practices, culled from Google's industry-leading experience, for how to attract, convert, and retain customers with search advertising. He'll focus especially on the new economy developing around search, how to leverage search into a company's marketing mix, and provide insight into developing media trends. B2B and B2C businesses expect to get a keen insight into how quickly to leverage search to increase ROI and accountability of their marketing programs.

Please join the Technology Council at the Marketing Expo for a program with Patrick Keane, the head of Sales Strategy at Google, Inc. (Nasdaq: GOOG). Mr. Keane is responsible for developing and managing the strategic plans and relationships critical to growing Google's advertising customer base. Prior to Google, Keane was vice president and senior analyst at Jupiter Research where he contributed to all facets of Jupiter Research's Marketing and Media research, as well as the company's conference division and business development. As head of Jupiter's Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into and advice on strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients. Keane and his staff treated topics ranging from branding and customer acquisition to ad sales strategies, pricing and audience measurement.

To register for this session please go to: https://www.techcouncil.org/calendardetail.cfm?CalendarID=640
Badges will be at the registration desk
You may contact Melissa at 610-975-9430 x4564 with any questions.

We look forward to seeing you there!

To register for the full Conference and Expo go to www.mktexpo.com - use discount code ETCMM5